What are we the best at?
5 things people should NOT expect of Realtors:
1) Poor Communication
People hate being in the dark. There is nothing more frustrating than to be smack in the middle of the biggest financial decisions of your life, and have to grasp for answers or figure out what the next steps are, all the while lost in the murky fog of a highly complex real estate world riddled with hurdles to jump, and potholes to avoid.
2) Service with a Hidden Agenda
Have you ever worked with someone – a business professional you are supposed to trust – but something just didn’t seem quite right? They seem to say all the right words, but you can’t quite bring yourself to fully trust them because their words don’t always line up with their actions. It may be that they are too busy thinking about those dollar signs to stop and think about how they should REALLY be serving your needs. Someone’s financial agenda can brush up against you in very subtle ways. In the end, it can leave you feeling rushed, or steered to something you didn’t quite want or forgotten.
3) Restricted Access to Data
He who holds all the data has all the power, right? This is an age-old belief in the Realtor Community. That power should be in YOUR hands. There is nothing more frustrating than to be spoon-fed listings all to find out that you are only seeing a portion of the choices available to you and that hidden opportunities might be passing you by.
4) Poor Competence
The Real Estate industry has one of the lowest barriers to entry for individuals at any education level to be professionally licensed and call themselves fiduciary representatives of people making the biggest financial decisions they will make in their lifetime. No degree is required and a license can be obtained in a few short weeks at a minimal cost. Poor Competence produces bad experiences.
5) Lack of Willingness
Willingness, to do whatever it takes to exceed or even fully meet a client’s expectations during the course of meeting their real estate needs. In short, there are a lot of lazy, self-centered people out there looking for the path of least resistance to make the most money possible with the least amount of effort. This is not the person you want representing your interests.
How are we different?
In studying what Realtors do, and how they are motivated, we have decided that the best and ONLY way to operate our business is to become the absolute antithesis of these 5 points while pursuing our client’s objectives with relentless intensity. People who have experienced one or more of these realities in our Local Real Estate Market are sadly, all too common.
We do business by referral.
So how exactly do we become the opposite of every other agent out there? It’s quite simple really. We do business by Referral. No marketing gimmicks, no radio commercials, just good old-fashioned personal referrals. To get a referral, what first must I do? You first have to Earn Trust and give them a Great Experience as you Exceed Expectations.
The biggest driver in our business is to make our clients so happy with us, that they want to stand on the side-lines and become our biggest cheerleaders. Money is not our biggest pursuit – Relationships are. If we can make you happy enough to refer a friend or family member to us, then we have done our job. Simply, we strive to gain more clients who trust us, because if we can do that, then the money takes care of itself.
So I’ll ask again – what are we best at?
We are quite simply the best at relentlessly pursuing the success of our clients in every circumstance, in every context, to the best of our ability with:
1) Systematic and Frequent Communication.
2) Transparent Agendas that benefit the client.
3) Unlimited and Autonomous Access to Listing and Market data.
4) Excellent Competence in what we do and how we serve.
5) A tireless will to serve our clients no matter the challenge.
“We aim to demonstrate chosen competence employed to its fullest potential with relentless energy, sacrifice, and loyalty to our clients every need in hopes of producing lasting relationships of advocacy.”